Consumer's behaviour towards online shopping : A case study for Majlis Bandaraya Melaka Bersejarah employees / Nurazimah Azman

• Main Author: Azman, Nurazimah
• Format: Student Project
• Language: English
• Published: 2016
• Subjects: H Social Sciences (General); Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: http://ir.uitm.edu.my/id/eprint/43710/1/43710.pdf; http://ir.uitm.edu.my/id/eprint/43710/

The purpose of this research is about consumer's behaviour towards online shopping. The most importance point is to investigate about the relation With price, quality, ease of use service and assurance that influences consumer online shopping satisfaction that leads to repurchase buying behavio...