Consumer preference towards UM Land's brand as houses of choice / Puteri Ili Nur Aliaa Ashaari Azman

• Main Author: Ashaari Azman, Puteri Ili Nur Aliaa
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2007
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: https://ir.uitm.edu.my/id/eprint/19385/2/19385.pdf; https://ir.uitm.edu.my/id/eprint/19385/

The purpose of this research is to study the factors that influence UM Land's brand as a developer in becoming a preferred choice which was done in Bangi area. This research will answered three research objectives which are to identify the factors that make UM Land Bhd as brand of choice and to...