To study the factors that influence consumer behaviour in online purchase for groceries product: case study of Agrobazaar online programme under Federal Agriculture Marketing A uthority (FAMA) company / Nur Farain Hashira Mat Jais

• Main Author: Mat Jais, Nur Farain Hashira
• Format: Student Project
• Language: English
• Published: 2017
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: https://ir.uitm.edu.my/id/eprint/89298/1/89298.pdf; https://ir.uitm.edu.my/id/eprint/89298/

Malaysia is successfully moving towards achieving its goal of becoming an advanced nation by 2020, however, the nation's aspirations go beyond just achieving high income status. Malaysia wants to be a truly advanced country where people enjoy high income along with a greater level of public wel...