Consumer's behaviour towards online shopping : A case study for Majlis Bandaraya Melaka Bersejarah employees / Nurazimah Azman

• Main Author: Azman, Nurazimah
• Format: Student Project
• Language: English
• Published: 2016
• Subjects: H Social Sciences (General); Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: http://ir.uitm.edu.my/id/eprint/43710/1/43710.pdf; http://ir.uitm.edu.my/id/eprint/43710/

The purpose of this research is about consumer's behaviour towards online shopping. The most importance point is to investigate about the relation With price, quality, ease of use service and assurance that influences consumer online shopping satisfaction that leads to repurchase buying behaviour. The target respondents of this study were 278 of respondent who bought online product or service. The secondary data were used in this study to gain information, 278 sets of questionnaire have been distributed to the respondent, In this study, a researcher using a SPSS version 22 for analyse their data given by their respondents, This report represents about the introduction view, the literature review. research methodology. findings and their interpretations of a recommendations, a conclusions and for bibliography.