Customer awareness towards promotional tools on ASNB products: perspective on student’s Faculty Business Management University Technology MARA Kampus Bandaraya Melaka / Noor Izzaida Abdul Halim

• Main Author: Abdul Halim, Noor Izzaida
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2010
• Subjects: Awareness; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Promotions
• Online Access: http://ir.uitm.edu.my/id/eprint/27550/1/27550.pdf; http://ir.uitm.edu.my/id/eprint/27550/

The purpose of the study is to identify the relationship between promotional tools used by ASNB and customers awareness. Which means the independent variables and dependent variable are reach of the target audience, choice of media advertising, frequency of campaign and continuity of promotional too...