Consumer awareness towards promotional strategies implemented by FAMA in Melaka / Mohd Shafiq Mohamad Jaapar

• Main Author: Mohamad Jaapar, Mohd Shafiq
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2008
• Subjects: Consumers. Consumer demand. Consumption; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Promotions
• Online Access: http://ir.uitm.edu.my/id/eprint/20918/1/PPb_MOHD%20SHAFIQ%20%20MOHAMAD%20JAAPAR%20M%20BM%2008_5.pdf; http://ir.uitm.edu.my/id/eprint/20918/

The purpose of this research is to know the consumers respondent whether they are noticeable and aware about the promotional strategies that implemented by FAMA in Melaka state. The promotional strategies consist of elements such as advertising, personal selling, public relations and sale promotions...