Factors influencing online shopping behavior among university students / Nurul Syafiqah Mohd Yusof

• Main Author: Mohd Yusof, Nurul Syafiqah
• Format: Student Project
• Language: English
• Published: 2016
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Electronic commerce
• Online Access: https://ir.uitm.edu.my/id/eprint/88021/1/88021.pdf; https://ir.uitm.edu.my/id/eprint/88021/

Nowadays, Internet is not only a networking media, but it is also used as a means of transaction for consumers at global market. The usage of Internet has grown rapidly over the past years and it has become a common means for delivering and trading information, services and goods (Albarq, 2006). Acc...