Consumer behavior towards online shopping in Malaysia / Ahmad Zulkarnain Abdul Aziz and Mohamad Safwan Mohamad Asraff

• Main Authors: Abdul Aziz, Ahmad Zulkarnain, Mohamad Asraff, Mohamad Safwan
• Format: Student Project
• Language: English
• Published: 2013
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: https://ir.uitm.edu.my/id/eprint/87014/1/87014.pdf; https://ir.uitm.edu.my/id/eprint/87014/

This research conducted focusing on “Consumer Behavior towards Online Shopping in Malaysia”. Since the internet is one of the ways in business activity and transaction, it is important to know about the consumer behavior in online shopping. The objective of this study (1) To identify the factors tha...