The attitude towards online shopping among student of Universiti Teknologi MARA Kampus Bandaraya Melaka / Siti Aishah Ishar

• Main Author: Ishar, Siti Aishah
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2018
• Subjects: Social aspects. Social marketing; Telemarketing. Internet marketing; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Melaka
• Online Access: http://ir.uitm.edu.my/id/eprint/21287/1/PPb_SITI%20AISHAH%20ISHAR%20M%20BM%2018_5.pdf; http://ir.uitm.edu.my/id/eprint/21287/

The present research was conducted at UiTM Bandaraya Melaka. This research and study was conducted to know the attitudes towards Online Shopping among student of UiTM Bandaraya Melaka. It is also indicate the relationship between the dependent variable (attitudes towards online shopping) and indepen...