The consumer purchase intention of Tilapia product in Kota Kinabalu / Marina Mohd Dos

• Main Author: Mohd Dos, Marina
• Format: Student Project
• Language: English
• Published: 2013
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: https://ir.uitm.edu.my/id/eprint/84967/1/84967.pdf; https://ir.uitm.edu.my/id/eprint/84967/

This report is about the consumer purchase intention in Kota Kinabalu and what factors that contributes to consumer intention of purchasing Tilapia fish and what factors that contributes to consumer satisfaction towards the Tilapia fish. A total of 200 respondents from different age were randomly se...