Consumers behaviour towards online shopping: factors influencing Jabatan Kemajuan Masyarakat (KEMAS) Kota Samarahan employees to shop online / Ellia Wa

• Main Author: Wa, Ellia
• Format: Student Project
• Language: English
• Published: 2018
• Subjects: H Social Sciences (General); Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: https://ir.uitm.edu.my/id/eprint/81014/1/81014.pdf; https://ir.uitm.edu.my/id/eprint/81014/

The growth and spread of internet with an extraordinary pace over the last few decades has resulted in emergence of online purchasing of products and services. This study is to investigate factors influencing online buying behaviour of Jabatan Kemajuan Masyarakat (KEMAS) employees in Kota Samarahan,...