A case study on the factors that influence customers applying for Bank Rakyat’s 1aslah personal financing / Irwan Uzaini Mahamood

• Main Author: Mahamood, Irwan Uzaini
• Format: Student Project
• Language: English
• Published: UNIVERSITI TEKNOLOGI MARA 2012
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Banking; Acceptances
• Online Access: http://ir.uitm.edu.my/id/eprint/41270/1/41270.pdf; http://ir.uitm.edu.my/id/eprint/41270/

The aim of this study was to examine the factors influencing customers applying for Bank Rakyat 1Aslah personal financing in Kota Bharu. There are three factors that been studied, which were: interest rate, service quality and customer trust. Moreover, questionnaires had been used in order to get fe...