Factors affecting consumers' behavior towards Islamic home financing in Bank Islam (M) Berhad Kota Kinabalu, Sabah / Sitti Hajar Anisah Bacho

• Main Author: Bacho, Sitti Hajar Anisah
• Format: Student Project
• Language: English
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Banking; Home banking services
• Online Access: https://ir.uitm.edu.my/id/eprint/72079/1/72079.pdf; https://ir.uitm.edu.my/id/eprint/72079/

This study entitled "Factors affecting consumers' behavior towards Islamic home financing in Bank Islam (M) Berhad Kota Kinabalu, Sabah" aims to determine consumers' behavior towards IHF and identifying the influencing factors (awareness and knowledge, cost benefits, customer sup...