Applying decomposed theory of planned behaviour (DTPB) in predicting individual's intention to purchase halal personal care products: The moderating role of spiritual intelligence / Sulaiman Nawawi

• Main Author: Nawawi, Sulaiman
• Format: Book Section
• Language: English
• Published: Institute of Graduate Studies, UiTM 2018
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Advertising
• Online Access: http://ir.uitm.edu.my/id/eprint/22260/1/ABS_SULAIMAN%20NAWAWI%20TDRA%20VOL%2014%20IGS%2018.pdf; http://ir.uitm.edu.my/id/eprint/22260/

A great deal of research has been conducted to predict the factors that may influence individual's intention to purchase halal personal care products. Numerous models such as theory of reasoned action (TRA) and theory of planned behaviour (TPB) have been applied and proposed to enhance the unde...