A study on the credit card selection criteria: Case in Kota Bharu, Kelantan / Syarifah Sapiai

• Main Author: Sapiai, Syarifah
• Format: Student Project
• Language: English
• Published: 2012
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Acceptances; Credit. Debt. Loans
• Online Access: http://ir.uitm.edu.my/id/eprint/41620/1/41620.pdf; http://ir.uitm.edu.my/id/eprint/41620/

This study used factor analysis to examine credit card selection criteria among people in Kota Bharu, Kelantan. The results showed that convenience of use and protection, economics, and flexibility were the main drivers, while the promotion of card was the least important in determining credit card...