A Study on Factors Influencing the customers’ acceptance towards ArRahnu Scheme / Raja Syarifah Raja Yusoff

• Main Author: Raja Yusoff, Raja Syarifah
• Format: Student Project
• Language: English
• Published: UNIVERSITI TEKNOLOGI MARA 2011
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Acceptances; Finance, Islamic
• Online Access: http://ir.uitm.edu.my/id/eprint/41283/1/41283%20%281%29.pdf; http://ir.uitm.edu.my/id/eprint/41283/

The main idea behind Ar-Rahnu is that low income earners, who can provide collateral like gold can have access to some sort of Islamic financial services. The purpose of this study is to investigate the factors that influencing the customers’ acceptance towards Ar-Rahnu Scheme. The factors measured...