Perception of consumers toward Islamic banking products and services: a case study in Segamat, Johor / Nurul Ain Hazirah Azmi

• Main Author: Azmi, Nurul Ain Hazirah
• Format: Student Project
• Language: English
• Published: Faculty of Business Management 2017
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Banking
• Online Access: http://ir.uitm.edu.my/id/eprint/25093/1/PPb_NURUL%20AIN%20HAZIRAH%20AZMI%20J%20BM17_5.pdf; http://ir.uitm.edu.my/id/eprint/25093/

This research attempted to investigate the perception of consumers toward Islamic banking products and services in Segamat, Johor. The research conducted by questionnaire method as the primary data, which the data for the research collected through a questionnaire survey of people that live the are...