The determinant of customer choice of conventional bank in Majlis Perbandaran Batu Pahat, Johor / Norhazlinda Adam and Siti Najihah Mohd Sukiman

• Main Authors: Adam, Norhazlinda, Mohd Sukiman, Siti Najihah
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2013
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Acceptances; Special classes of banks and financial institutions
• Online Access: http://ir.uitm.edu.my/id/eprint/27783/1/PPb_NORHAZLINDA%20ADAM%20BM%20M%2013_5.pdf; http://ir.uitm.edu.my/id/eprint/27783/

People were found to be more precise on choosing the best bank services. Therefore, it is important to identify the determinant of choosing conventional bank as a lot of competitor that exists in the market for financial services presents a big resistance to the profitability of the bank. However, t...