A study on purchase behavior of cosmetic among youth female: a case study in Besut, Terengganu / Nor Atirah Ab. Rahman

• Main Author: Ab. Rahman, Nor Atirah
• Format: Thesis
• Language: English
• Published: 2014
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Purchasing. Selling. Sales personnel. Sales executives; Women. Feminism; Youth; Shopping. Teleshopping. Consumer education
• Online Access: http://ir.uitm.edu.my/id/eprint/38133/1/38133.pdf; http://ir.uitm.edu.my/id/eprint/38133/

This research was conducted to fulfill the requirement needed by the Faculty of Business Management, University of MARA Technology. The researcher had chosen the topic of “A Study on Purchase Behavior of Cosmetic among Female Youth: A Case Study in Besut, Terengganu”. The purpose of this study to in...