A study on purchasing behavior of UiTM students (male) Sabah branch on men's perfume / Yusrafie Hussein

• Main Author: Hussein, Yusrafie
• Format: Student Project
• Language: English
• Published: 2007
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Purchasing. Selling. Sales personnel. Sales executives
• Online Access: https://ir.uitm.edu.my/id/eprint/88289/1/88289.pdf; https://ir.uitm.edu.my/id/eprint/88289/

The word perfume used today derives from the Latin "per fume", meaning through smoke. Perfumery, or the art of making perfumes, began in ancient Egypt but was developed and further refined by the Romans and the Arabs. Although perfume and perfumery also existed in East Asia, much of its fr...