A study on student purchasing behavior of UiTM student Sabah branch toward KFC Restaurant / Sheila Yusof

• Main Author: Yusof, Sheila
• Format: Thesis
• Language: English
• Published: 2009
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Purchasing. Selling. Sales personnel. Sales executives
• Online Access: https://ir.uitm.edu.my/id/eprint/95183/1/95183.pdf; https://ir.uitm.edu.my/id/eprint/95183/

This research is conducting as a requirement of the syllabus for subject Marketing Research (MKT536). The students are required to do a research around UiTM Sabah branch campus to define the purchasing behavior of UiTM student. At the beginning of semester, my lecturer, Professor Madya Mat Yasin has...