Factors influencing purchase intention in online shopping among female students in UiTM Sabah / Adisti Adintya Patar, Nur Annisa Hamid and Harlinda Bailey

• Main Authors: Patar, Adisti Adintya, Hamid, Nur Annisa, Bailey, Harlinda
• Format: Student Project
• Language: English
• Published: 2014
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Purchasing. Selling. Sales personnel. Sales executives
• Online Access: https://ir.uitm.edu.my/id/eprint/97026/1/97026.pdf; https://ir.uitm.edu.my/id/eprint/97026/

Nowadays, the technology advancement had been revolved in part of our daily life especially those in Generation Y. Technology makes our live easier especially in buying and purchasing online because online shopping give a lot of benefits for many shoppers due to the problem of time, parking space, s...