A study on factors that can influence consumer's purchase intention of green product / Nur Hamizah Ismail

• Main Author: Ismail, Nur Hamizah
• Format: Student Project
• Language: English
• Published: 2017
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Purchasing. Selling. Sales personnel. Sales executives
• Online Access: https://ir.uitm.edu.my/id/eprint/89460/1/89460.pdf; https://ir.uitm.edu.my/id/eprint/89460/

The green product purchasing among individuals or groups is a better way to protect and show some respect to environment. Many consumers were not aware of green product in the market and there were few barriers that has made consumer not buying the green product. Therefore, this research was conduct...