Factors influencing intention of Muslim consumer to purchase Halal cosmetic product / Ain Syuhadah Mohd Sait

• Main Author: Mohd Sait, Ain Syuhadah
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2019
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Purchasing. Selling. Sales personnel. Sales executives; Cosmetics
• Online Access: http://ir.uitm.edu.my/id/eprint/23434/1/PPb_AIN%20SYUHADAH%20MOHD%20SAIT%20M%20BM%2019_5.pdf; http://ir.uitm.edu.my/id/eprint/23434/

The purpose of the research is to examine the factor that influencing the intention of Muslim consumers to purchase the halal cosmetic product in Gombak, Selangor that might be one of the most significant variables of Shariah law. One of the aims of this study is to expose factors that can influence...