A study on purchasing behavior of UiTM Sabah's students towards mobile phone brands / Julia Lily

• Main Author: Lily, Julia
• Format: Student Project
• Language: English
• Published: 2007
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Purchasing. Selling. Sales personnel. Sales executives
• Online Access: https://ir.uitm.edu.my/id/eprint/88480/1/88480.pdf; https://ir.uitm.edu.my/id/eprint/88480/

This research is study on 'Purchasing Behavior of UiTM Sabah's Students on Mobile Phone Brands '. Nowadays, mobile phone can be considered as an important communication tool for everybody as well as student. They are using mobile phone not only to call or send message to their family,...