A study of purchasing behavior towards backpack / Kenny Laurence

• Main Author: Laurence, Kenny
• Format: Student Project
• Language: English
• Published: 2008
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Purchasing. Selling. Sales personnel. Sales executives
• Online Access: https://ir.uitm.edu.my/id/eprint/88359/1/88359.pdf; https://ir.uitm.edu.my/id/eprint/88359/

This research is about to gather information about the purchasing behavior of male backpack among the UiTM students. This study were conducted to identify which type of backpack that the student prefer most, and to identify how much they are willing to pay for backpack. Other than that, this researc...