Factors affecting consumers’ intention to purchase counterfeit cosmetics / Syaheerah Aisyah Azhar

• Main Author: Azhar, Syaheerah Aisyah
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2019
• Subjects: HF Commerce; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Purchasing. Selling. Sales personnel. Sales executives
• Online Access: http://ir.uitm.edu.my/id/eprint/23602/1/PPb_SYAHEERAH%20AISYAH%20AZHAR%20M%20BM%2019_5.pdf; http://ir.uitm.edu.my/id/eprint/23602/

Despite worldwide seriousness and ambiguity about the dumping of counterfeit products, there is limited research on this subject, particularly in understanding consumer purchase intentions of counterfeit products. In accordance with the Theory of Reason Action, this study focuses on factors that inf...