A study on the consumer buying behavior in purchasing cooking oil product in Kota Kinabalu / Salmah Abdul Hamid

• Main Author: Abdul Hamid, Salmah
• Format: Student Project
• Language: English
• Published: 2009
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Purchasing. Selling. Sales personnel. Sales executives
• Online Access: https://ir.uitm.edu.my/id/eprint/95883/1/95883.pdf; https://ir.uitm.edu.my/id/eprint/95883/

This study is all about the study on consumer buying behavior purchasing in cooking oil product. In this study, researcher will explain the royalty of brand and the factor influencing customer in buying cooking oil product and also some articles that can be overview or example that related to the st...