Customer motivation towards Pasar Tani (FAMA) / Rosliana Azali

• Main Author: Azali, Rosliana
• Format: Student Project
• Language: English
• Published: 2009
• Subjects: Agricultural economics; Agricultural associations, societies, etc.; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: http://ir.uitm.edu.my/id/eprint/30658/1/30658.pdf; http://ir.uitm.edu.my/id/eprint/30658/

The purpose for this project paper is to determine the factors that most influence customers go to Pasar Tani, to analyze the relationship between factors influence customers to shop with customer motivation towards Pasar Tani, and to identify which market best job of offering what customers want to...