A survey on 4P's perspective : factors influencing the customers in their supermarket choices / Darwansyah Ardiansa

• Main Author: Ardiansa, Darwansyah
• Format: Student Project
• Language: English
• Published: 2013
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: https://ir.uitm.edu.my/id/eprint/84957/1/84957.pdf; https://ir.uitm.edu.my/id/eprint/84957/

Nowadays, we all concerning the factors that influencing of the choices of our customers to choice their preferred supermarkets, Products, Price, Place & promotion are connection on their factors to choice the right supermarket that they want to enjoying their shopping. Are this marketing mix ar...