Perception of buying preference among customers towards 'Pasar Tani' and hypermarket: a case study of federal agricultural marketing authority (FAMA) / Wan Azirah Adzri

• Main Author: Adzri, Wan Azirah
• Format: Student Project
• Language: English
• Published: 2014
• Subjects: Marketing; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; S Agriculture (General)
• Online Access: https://ir.uitm.edu.my/id/eprint/69994/1/69994.pdf; https://ir.uitm.edu.my/id/eprint/69994/

Federal Agriculture Marketing Association (F AMA) is one of government agency that provides help for Bumiputera's entrepreneurs in Malaysia. Malaysian government nowadays really concern about the quality of food and trying to do the best by serving good quality of product through Pasar Tani fro...