The influence of technology innovation adoption on customer perceived health risk and customer hotel selection behaviour during a pandemic period in Malaysia / Siti Nurul Iman Hajan and Nur Hidayah Che Ahmat

• Main Authors: Iman Hajan, Siti Nurul, Che Ahmat, Nur Hidayah
• Format: Article
• Language: English
• Published: Universiti Teknologi MARA, Perlis 2023
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: https://ir.uitm.edu.my/id/eprint/79786/2/79786.pdf; https://ir.uitm.edu.my/id/eprint/79786/

During the critical COVID-19 pandemic period, many governments, including the Malaysian government, imposed domestic and international travel bans. People were discouraged from travelling due to safety and regulations. The hotel industry was severely affected by the COVID-19 pandemic, and the govern...