Configuring the effect of multidimensional retail service quality and perceived value on customer loyalty towards retailers in Malaysia: mediated by customer satisfaction and trust
Abstract: This study attempted to identify and provide an understanding regarding the factors that are integral for building customer loyalty towards retailers in Malaysia. SPSS and SEM were used to analyse the collected data through EFA and CFA. First and second order measurement models and structu...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Inderscience Enterprises Ltd.
2024
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/115900/1/Configuring%20multidimentional%20Retail%20Service%202024_IJSOM.pdf http://irep.iium.edu.my/115900/ https://www.inderscienceonline.com/doi/epdf/10.1504/IJSOM.2023.136121 |
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