Assessing the impact of internal branding on organizational citizenship behavior among hotel employees in Bangladesh
The purpose of the paper is to investigate the relationship between internal branding and organizational citizenship behavior in the hotel industry from the context of Bangladesh. A quantitative approach was employed to gain an understanding regarding the relationship between organizational citizens...
Saved in:
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Pacific Academy of Higher Education & Research University
2022
|
| Subjects: | |
| Online Access: | http://irep.iium.edu.my/100736/7/100736__Assessing%20the%20impact%20of%20internal%20branding.pdf http://irep.iium.edu.my/100736/ http://www.pbr.co.in/2022/2022_month/February/5.pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|