Customer perceptions of value, satisfaction, and loyalty in the social media era: insights from electrical home appliances in an emerging economy

• Main Authors: Hossain Uzir, Md Uzir, Jerin, Ishraq, Abdul Hamid, Abu Bakar, Abdul Latiff, Ahmad Shaharudin, Thurasamy, Ramayah, Haque, A. K. M. Ahasanul
• Format: Article
• Language: English
• Published: Inderscience Enterprises Ltd. 2022
• Subjects: HF5001 Business. Business Administration
• Online Access: http://irep.iium.edu.my/100663/7/100663_Customer%20perceptions%20of%20value%2C%20satisfaction%2C%20and%20loyalty%20in%20the%20social%20media%20era.pdf; http://irep.iium.edu.my/100663/; https://doi.org/10.1504/IJQI.2022.122314

Customer loyalty (CS) is an outcome of all brands, which is hard to come by in the era of social media because customers are very volatile and tend to switch. Thus, this study investigated the influence of quality (product quality, delivery and installation service quality), customer perceived...