Customer perceptions of value, satisfaction, and loyalty in the social media era: Insights from electrical home appliances in an emerging economy

• Main Authors: Hossain, Md Uzir, Jerin, Ishraq, Abdul Hamid, Abu Bakar, Abdul Latiff, Ahmad Shaharudin, Thurasamy, Ramayah, Haque, A. K. M. Ahasanul
• Format: Article
• Language: English; English
• Published: 2021
• Subjects: HF5001 Business. Business Administration
• Online Access: http://irep.iium.edu.my/94782/1/Inderscience%20Publishers_%20Article%20accepted%20for%20publication%20-%20IJQI-80876%20-%20ahasanul%40iium.edu.my%20-%20International%20Islamic%20University%20Malaysia%20Mail.pdf; http://irep.iium.edu.my/94782/2/authorFinalVersion%20%281%29.pdf; http://irep.iium.edu.my/94782/; https://www.inderscience.com/IJQI

Customer loyalty is an outcome that most, if not all, brands wish to acquire. Yet, many brands find customer loyalty hard to come by in today’s technology prominent era. Nonetheless, the proliferation of social media has presented a good opportunity to revisit the mechanics of loyalty formation amon...