Customer perceptions of value, satisfaction, and loyalty in the social media era: Insights from electrical home appliances in an emerging economy
Customer loyalty is an outcome that most, if not all, brands wish to acquire. Yet, many brands find customer loyalty hard to come by in today’s technology prominent era. Nonetheless, the proliferation of social media has presented a good opportunity to revisit the mechanics of loyalty formation amon...
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Main Authors: | , , , , , |
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Format: | Article |
Language: | English English |
Published: |
2021
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Online Access: | http://irep.iium.edu.my/94782/1/Inderscience%20Publishers_%20Article%20accepted%20for%20publication%20-%20IJQI-80876%20-%20ahasanul%40iium.edu.my%20-%20International%20Islamic%20University%20Malaysia%20Mail.pdf http://irep.iium.edu.my/94782/2/authorFinalVersion%20%281%29.pdf http://irep.iium.edu.my/94782/ https://www.inderscience.com/IJQI |
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