Determinants of customer loyalty for roadside restaurants in Malaysia: a structural equation modeling approach

• Main Authors: Al Masud, Md. Abdullah, Haque, Ahasanul, Kabir, SMH, Tor-Kadioglu, Cansu
• Format: Article
• Language: English
• Published: Southern Academic Publisher 2021
• Subjects: HF5001 Business. Business Administration; HF5428 Retail trade
• Online Access: http://irep.iium.edu.my/94917/1/94917_Determinants%20of%20customer%20loyalty%20for%20roadside%20restaurants.pdf; http://irep.iium.edu.my/94917/; https://www.ijirp.com/journal/determinants-of-customer-loyalty-for-roadside-restaurants-in-malaysia-a-structural-equation-modeling-approach; https://doi.org/10.51430/IJIRP.2021.11.005

Customer loyalty has become a fundamental and crucial focus for any business in the retail food industry. Therefore, every organization concentrating on gaining customer loyalty to extend profits and maintain sustainability within the business arena. This study aims to identify the determinants...