Customer purchase intention on counterfeit mobile phone in Malaysia
Counterfeiting of products are damaging the business of original products globally due to the fabrication. It affects market share and revenue of the company. Besides, counterfeiting products are deceiving the customers. This study aims to investigate the factors that influence customers’ decision t...
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| Format: | Conference or Workshop Item |
| Language: | English English English English |
| Published: |
2021
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/94985/12/94985_Customer_purchase_to_the_use.pdf http://irep.iium.edu.my/94985/1/1%29%20Extended%20Abstract%20Haque%20et%20al%20%28Counterfeeit%20Mobile%20Phone%20Purchase%20Intention%29%2014.06.2021.docx http://irep.iium.edu.my/94985/2/2%29%20Parallel-3%2C%20Slot-3.ppt http://irep.iium.edu.my/94985/3/6%29%20UITM%202021%20Conference%20PROGRAMME%20SCHEDULE.docx http://irep.iium.edu.my/94985/ |
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http://irep.iium.edu.my/94985/12/94985_Customer_purchase_to_the_use.pdfhttp://irep.iium.edu.my/94985/1/1%29%20Extended%20Abstract%20Haque%20et%20al%20%28Counterfeeit%20Mobile%20Phone%20Purchase%20Intention%29%2014.06.2021.docx
http://irep.iium.edu.my/94985/2/2%29%20Parallel-3%2C%20Slot-3.ppt
http://irep.iium.edu.my/94985/3/6%29%20UITM%202021%20Conference%20PROGRAMME%20SCHEDULE.docx
http://irep.iium.edu.my/94985/