Customer purchase intention on counterfeit mobile phone in Malaysia

Counterfeiting of products are damaging the business of original products globally due to the fabrication. It affects market share and revenue of the company. Besides, counterfeiting products are deceiving the customers. This study aims to investigate the factors that influence customers’ decision t...

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Bibliographic Details
Main Author: Haque, A. K. M. Ahasanul
Format: Conference or Workshop Item
Language:English
English
English
English
Published: 2021
Subjects:
Online Access:http://irep.iium.edu.my/94985/12/94985_Customer_purchase_to_the_use.pdf
http://irep.iium.edu.my/94985/1/1%29%20Extended%20Abstract%20Haque%20et%20al%20%28Counterfeeit%20Mobile%20Phone%20Purchase%20Intention%29%2014.06.2021.docx
http://irep.iium.edu.my/94985/2/2%29%20Parallel-3%2C%20Slot-3.ppt
http://irep.iium.edu.my/94985/3/6%29%20UITM%202021%20Conference%20PROGRAMME%20SCHEDULE.docx
http://irep.iium.edu.my/94985/
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