Customer purchase intention on counterfeit mobile phone in Malaysia

• المؤلف الرئيسي: Haque, A. K. M. Ahasanul
• التنسيق: Conference or Workshop Item
• اللغة: English; English; English; English
• منشور في: 2021
• الموضوعات: HF5001 Business. Business Administration
• الوصول للمادة أونلاين: http://irep.iium.edu.my/94985/12/94985_Customer_purchase_to_the_use.pdf; http://irep.iium.edu.my/94985/1/1%29%20Extended%20Abstract%20Haque%20et%20al%20%28Counterfeeit%20Mobile%20Phone%20Purchase%20Intention%29%2014.06.2021.docx; http://irep.iium.edu.my/94985/2/2%29%20Parallel-3%2C%20Slot-3.ppt; http://irep.iium.edu.my/94985/3/6%29%20UITM%202021%20Conference%20PROGRAMME%20SCHEDULE.docx; http://irep.iium.edu.my/94985/

Counterfeiting of products are damaging the business of original products globally due to the fabrication. It affects market share and revenue of the company. Besides, counterfeiting products are deceiving the customers. This study aims to investigate the factors that influence customers’ decision t...