Configuring the effect of multidimensional retail service quality and perceived value on customer loyalty towards retailers in Malaysia: mediated by customer satisfaction and trust

• Main Authors: Haque, A. K. M. Ahasanul, Chowdhury, Naila Anwar, Maulan, Suharni, Islam, Md Asadul, Sarker, Md Atiqur
• Format: Article
• Language: English
• Published: Inderscience Enterprises Ltd. 2024
• Subjects: HF5001 Business. Business Administration
• Online Access: http://irep.iium.edu.my/115900/1/Configuring%20multidimentional%20Retail%20Service%202024_IJSOM.pdf; http://irep.iium.edu.my/115900/; https://www.inderscienceonline.com/doi/epdf/10.1504/IJSOM.2023.136121

Abstract: This study attempted to identify and provide an understanding regarding the factors that are integral for building customer loyalty towards retailers in Malaysia. SPSS and SEM were used to analyse the collected data through EFA and CFA. First and second order measurement models and structu...