Integrating the Commitment-Trust Theory to Gauge Customers Loyalty in Riding Services
This study aims to integrate a research scholarship of customer relationship management (CRM) practices and CRM technology as an interplay with CRM Quality and investigate the overall effect on CRM loyalty through the literary lens of commitment-trust theory. The study employed cross-sectional parad...
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| Main Authors: | , , , , , |
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| Format: | Article |
| Published: |
Routledge
2022
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| Online Access: | http://scholars.utp.edu.my/id/eprint/33907/ https://www.scopus.com/inward/record.uri?eid=2-s2.0-85142127454&doi=10.1080%2f10496491.2022.2143987&partnerID=40&md5=dc074e3ab39e7118fb51118d42ecefe7 |
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