Trust, commitment and satisfaction in the relationship between brand loyalty and satisfaction in the mobile phone industry
Brands are accepted as one of the most valuable assets that a firm needs to build. To maintain a competitive advantage, the strategy of the creation and maintenance of brand loyalty plays a vital role. The main aim of this study is to examine the theoretical and empirical evidence on the causal rela...
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| Format: | Thesis |
| Language: | English |
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2015
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| Online Access: | http://eprints.utm.my/id/eprint/54793/1/AlirezaRoustasekehravaniPFM2015.pdf http://eprints.utm.my/id/eprint/54793/ http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:95528 |
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