Impacts of cruise industry corporate social responsibility reputation on customers� loyalty: Mediating role of trust and identification

• Main Authors: Ahn, J., Shamim, A., Park, J.
• Format: Article
• Published: Elsevier Ltd 2021
• Online Access: https://www.scopus.com/inward/record.uri?eid=2-s2.0-85092211758&doi=10.1016%2fj.ijhm.2020.102706&partnerID=40&md5=252d25861da9bd7f852654c5e0a96917; http://eprints.utp.edu.my/30378/

Despite the high relevance of Corporate Social Responsibility (CSR) in service businesses, investigations of its influence on the cruise sector are scarce. Relying on institutional theory, this study proposes a model with cruise customers� trust and identification as the key factors between CSR re...