Integrating the Commitment-Trust Theory to Gauge Customers Loyalty in Riding Services

• 主要な著者: Abid, M.F., Siddique, J., Gulzar, A., Shamim, A., Dar, I.B., Zafar, A.
• フォーマット: 論文
• 出版事項: Routledge 2022
• オンライン･アクセス: http://scholars.utp.edu.my/id/eprint/33907/; https://www.scopus.com/inward/record.uri?eid=2-s2.0-85142127454&doi=10.1080%2f10496491.2022.2143987&partnerID=40&md5=dc074e3ab39e7118fb51118d42ecefe7

This study aims to integrate a research scholarship of customer relationship management (CRM) practices and CRM technology as an interplay with CRM Quality and investigate the overall effect on CRM loyalty through the literary lens of commitment-trust theory. The study employed cross-sectional parad...