Internet advertising dimension: Factors that influence the effectiveness of advertisements through internet
Peranan iklan dalam menyumbang kepada peningkatan taraf hidup masyarakat dari pelbagai sudut tidak dapat disangkal lagi. Perkembangan teknologi telah membawa arus baru dalam mengisi lompang-lompang potensi iklan yang sebenar. Kertas kerja ini cuba mengenalpasti faktor-faktor yang mempengaruhi keberk...
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Main Authors: | Shamsudin, Sharina, Hussien, Mohd. Hafidz |
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Format: | Conference or Workshop Item |
Language: | English |
Published: |
2004
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Subjects: | |
Online Access: | http://repo.uum.edu.my/531/1/internet_advertising_dimension.pdf http://repo.uum.edu.my/531/ |
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