A study in identifying factors in YouTube advertisements that influence consumer purchasing behaviour among people in Malaysia
Nowadays online advertising has grown rapidly to attract a large amount of targeted audiences. YouTube has become one of the popular platforms for advertisers and marketers to promote their brand, products or services. However, there are advertisements considered as ineffective in leading consumer p...
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| Main Authors: | , , |
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2020
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| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/4023/1/fyp_AV_2020_HSY_%2D_1702774.pdf http://eprints.utar.edu.my/4023/ |
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