Effectiveness Of Celebrity Endorsement Towards Cosmetic Advertising In Tebrau, Johor Bahru

“Beauty is the only recommendation which comes before of any introduction”, Aristotle said and this would literally summarize why cosmetic advertisings should be endorsed by celebrities because they play an imperative role for an advertising diligence and to promote products. This research was carr...

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Bibliographic Details
Main Author: Vijessri, Ravi
Format: Final Year Project Report
Language:English
Published: Universiti Malaysia Sarawak (UNIMAS) 2017
Subjects:
Online Access:http://ir.unimas.my/id/eprint/33668/1/Vijessri%20Ravi.pdf
http://ir.unimas.my/id/eprint/33668/
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