The impact of gender differentiation in the social media influencer toward skin care advertisement
In this modern era, advertisement has been considered as an essential tool for the marketers to identify themselves in the concentrated marketplace as well as to influence the potential consumers especially through the platform of social media. Nowadays, the social media have penetrated into our dai...
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| Main Authors: | , |
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2020
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| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/4024/1/fyp_AV_2020_CJM_%2D_1701517.pdf http://eprints.utar.edu.my/4024/ |
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