Psychological factors in advertising - Does it affect the choice of advertising medium?
Advertising is a two way communication process. Advertising must communicate appeals that are relevant and effective in the target market environment.The primary purpose of marketing communications is to tell customers about the benefits and values that a product or service offers. Advertising media...
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| Format: | Conference or Workshop Item |
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2013
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| Online Access: | http://repo.uum.edu.my/8761/ http://www.icois2013.uum.edu.my/ |
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