Attitude Towards Advertising: From Malaysians And Indonesians Perspectives

• Main Authors: Hiram, Ting, Ernest Cyril, de Run, Sudiyanti, Sudiyanti, Cheah, Jun-Hwa
• Format: Conference or Workshop Item
• Language: English
• Published: 2016
• Subjects: HF Commerce
• Online Access: http://ir.unimas.my/id/eprint/13981/1/Attitude%20towards%20Advertising%20%28abstract%29.pdf; http://ir.unimas.my/id/eprint/13981/; https://www.researchgate.net/publication/308726014_Attitude_towards_Advertising_From_Malaysian_and_Indonesian_Perspectives

This study seeks to determine attitude towards advertising in general in Malaysia and Indonesia, and the moderating effect of nationality on behavioural relationships. Theory of reasoned action and the seven-factor belief model are utilized to explain the effect of advertising beliefs on attitude...