A Study on That Attitude of Generation Y towards Social Media Advertising and the Effect on Purchasing Behaviour
The relevance of social media advertising in this era of cut-throat competition and tight budgeting cannot be overstressed. More than ever, marketing managers are required or expected to justify their advertising budget – in terms of how it will impact sales and revenue. This implies that the era of...
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| Format: | Thesis |
| Language: | English |
| Published: |
2015
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| Online Access: | http://eprints.intimal.edu.my/496/1/PHD%202015%20-%203.pdf http://eprints.intimal.edu.my/496/ |
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